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What is CPA?

What is CPA this is the question that is blowing up my email account since I put up this blog. Well there is a couple of meanings to the letters CPA. The most popular and the one that most people think this blog is about is Certified Public Accountant. Well that’s not what this blog is about and I’m not going to go into what it is cause I really don’t know. I mean yeah, I know that a CPA is an accountant but what they do is beyond my knowledge. The CPA that this website is about is Cost Per Action or also sometimes known as Pay Per Action or PPA. Cost Per Action is an online advertising pricing model, where the advertiser pays for each specified action such as a purchase, a form submission, and so on.This is usually linked to the advertisement but I have seen some very creative ways to get the CPA offer met. Most direct response advertisers consider CPA the optimal way to buy online advertising from their publishers. Simply as an advertiser you only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser. So, that is a little bit of info on CPA I hope this clears up the misunderstanding. Go check out our website and if you like this topic you will not be disappointed.
Douglas Gorden Jr
Webmaster/Owner of Gorden Web Design